RESUME

1. ASIA PULP & PAPER (Maret 2007 – Mei 2010)
Position Title (Level) : Creative Group Head ( Manager )
Specialization : Graphics Design/Art Directing/Copywriting/Creative Directing
Role : Manager/Team Lead
Industry : Wood / Fibre / Paper
Work Description : RESPONSIBILITIES:

Responsible for the overall quality of work produced by the creative department. Responsibilities include managing creative projects from concept to completion, translating marketing objectives into creative strategies, and directing the creative team in the production of advertising and marketing collateral.

EXPERIENCES GAINED:

  • Redesign/rejuvenated Paperline Gold, Sinar Dunia, Mirage, and Office Print packaging. Produced all material promotions (TV comm., print ad, POP, event, etc) to support campaign new packaging.
  • Created “PowerSeal” as a name/logo for Paperline envelope glue power and registered it as trade mark logo. Also produced all material promotions (print ad, POP, event, etc) to support campaign PowerSeal, Paperline glue power.
  • Created end user promo campaign (APP Big Surprise) for photocopy paper and stationery product. Produced all material promotions (TV comm., TV show, print ad, POP, event, etc) to support this campaign.
  • Created and built Sinar Dunia Creative as a new product for kid to learn and playing more fun. Produced all material promotions (tagline, created a mascot, print ad, POP, event, etc) to support this brand building.
  • Divided SpectraColor (photocopy color paper) into 2 target market (kid and professional) based on tone and range of color. Produced all material promotions (print ad, POP, event, etc) to support this 2 different communication.
  • Creating a maskot for Sinar Dunia exercise book and Sinar Dunia Creative.
2. Newflavor Brand and Communication Consultant (Jan 2004 – Mar 2007)
Position Title (Level) : Senior Art Director ( Coordinator / Supervisor )
Specialization : Arts/Creative/Graphics Design/Art Directing
Role : Supervisor/Team Lead
Industry : Advertising / Marketing / Promotion / PR
Work Description : RESPONSIBILITIES:

  • Designing, illustration, art direction, etc.
  • Produced ads, and other promotion materials.
  • Providing lead role in production of print and design.
  • Manage art directing and photography sessions .
  • Quality control management on press.
  • Provided art direction and training for junior designers.
  • Manage vendors and to develop business.
  • Manage multiple projects in different stages.
  • Other duties as assigned
  • Etc.

EXPERIENCES GAINED:

  • Won pitches: Isuzu, Polytron, Blok M Square, Bintaro Jaya,Regatta, and Asia Pulp and Paper
  • Handle existing clients: Pakubowono Residence, Metro Dept Store, Lippo Bank, Nusa Dua Golf Resort, etc.
3. Bee Communication (Aug 2002 – Dec 2004)
Position Title (Level) : Art Director
Specialization : Arts/Creative/Graphics Design
Industry : Advertising / Marketing / Promotion / PR
Work Description : Create material promo for movies.
4. Salvador Bali (Jun 2000 – Jul 2002)
Position Title (Level) : Graphic Designer
Specialization : Arts/Creative/Graphics Design
Industry : Advertising / Marketing / Promotion / PR
Work Description : Created free postcard design, promotion material, etc
5. Gadjah Mada University (Aug 1998 – Aug 1999)
Position Title (Level) : Assistant Lecturer
Specialization : Arts/Creative/Graphics Design
Industry : Education
Work Description : Computer Graphic and Photography Design


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